Oura sees a gap in women’s health, provides birth control support and more


What you need to know

  • Oura announced two major features on the way in a May 6 update that will focus on women’s health: Hormonal Birth Control support and Menopause Insights.
  • Birth control support will rely on a woman’s chosen contraceptive method to show how it may affect her baseline, while Menopause Insights focuses on symptoms and specific help.
  • In April, Oura’s partnership with Vida Health was introduced, helping users understand important changes in their cardiovascular system.

Oura kicks off May with a feature update that brings two women’s health-focused tools to take the guesswork out of hormonal health.

Early today (May 1), Oura announced (via BusinessWire) Hormonal Birth Control support and Menopause Insights are coming soon to her app. “Hormonal health has been an afterthought in both medicine and technology for decades,” said Holly Shelton, Oura’s chief product officer, highlighting the catalyst behind this update. The company is trying to address this by adding Birth Control support to Oura’s already existing Cycle Insights.

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